LAUREN KAPRAUN
Marketing Automation
CRM Administration
Revenue Operations
Professional Summary
Marketing automation and CRM specialist with 10+ years of experience implementing platforms, designing workflow automation, and translating complex requirements into scalable processes. GoHighLevel Certified Administrator with deep expertise in pipeline configuration, multi-channel automation, and platform administration. Seeking a role in marketing automation, CRM administration, or revenue operations where platform depth and process thinking drive measurable results.
Core Competencies & Platforms
Automation & CRM: GoHighLevel (Certified Administrator), HubSpot, Zapier
Operations: Workflow Automation, Process Improvement, Systems Documentation, Cross-Functional Coordination
Technical: HTML, CSS, JavaScript, Process Mapping, Requirements Translation
Project: Technical Project Planning, Platform Onboarding, Team Enablement
Certifications
GoHighLevel Certified Administrator — Active Credential
Professional Experience
Senior Lead Front-End Developer (Marketing Automation & CRM)
Superpath | Remote | 2022 - Present
- Architected and administered GoHighLevel workflows, pipelines, and automations, reducing manual touchpoints and significantly accelerating client onboarding timelines
- Designed standardized documentation frameworks and reusable workflow templates, improving cross-implementation consistency and reducing production timelines
- Partnered with cross-functional teams to identify process gaps and implement automation solutions, translating business requirements into scalable platform configurations
- Served as internal subject matter expert for CRM platform tools and operations, driving system governance, team enablement, and continuous improvement initiatives
Front-End Developer
Superpath | Remote | 2020 - 2022
- Delivered client-facing web implementations and maintained platform performance standards across concurrent engagements
- Collaborated with cross-functional stakeholders to translate project requirements into technical solutions and realistic delivery timelines
- Contributed to process documentation and workflow standardization to support repeatable, scalable delivery
Front-End Developer
Illinois State University CAS-IT | Normal, IL | 2018 - 2020
- Developed and maintained departmental web platforms in compliance with institutional accessibility and security standards
- Created documentation and style guides to standardize digital workflows and improve consistency across platforms
- Partnered with stakeholders across multiple departments to implement updates, resolve technical issues, and support content governance
Website Coordinator
Business Builders Marketing | Bloomington, IL | 2016 - 2017
- Provided client training and developed platform documentation to drive adoption and ensure long-term usability
- Monitored website performance and security, coordinating remediation efforts to maintain stable environments
- Managed full website lifecycle from requirements gathering through deployment and ongoing updates
Education
M.S., Network & Security Management
Illinois State University
Graduate Certificate, Internet Application Development
Illinois State University
B.S., Creative Technologies & Music Business
Illinois State University